Part 4: Marketing – Send me the Customers!
How to develop a marketing strategy – How to tap into the mind of your customer and look at their needs.
Their Problem = Your Solution approach exercise
Target audience – There is never just one demographic! How to reach your customers. Widening your market exercise
You need to be visible and to be easily found!
Websites that you can build easily yourself! (Weebly, WordPress)
What needs to be on your website?
Let’s look at a good and poor example of a website
What is SEO? Top tips to get your business out there quickly
The importance of keywords exercise
Google Ads: Is it worthwhile?
Get listed in free online directories and other free of charge forums and mediums. We offer some suggestions!
Business marketing Data – Who to approach within an organization if you are looking at selling to businesses?
Buying business data and the law
The role of the Information Commissioner’s Office & how that affects all businesses
What is GDPR? and what you need to consider. Let’s look at our General Data Protection Regulation (GDPR) template for small businesses
Email marketing platforms
This is essential when sending out large emails – How to use email marketing platforms with email templates, design tools & 99% deliverability.
How to draft that first eye catching marketing email -lets have a go together using our template!
Getting customers, keeping customers and getting repeat business
The importance of keeping a database of customers and how to set one up
Using mail merge
Newsletters and exclusive subscriber offers
The Importance of testimonials
Special offers and the impact of giving an urgency to book
How to develop a social media strategy
How to use social media to engage with your target market and creating relevant content -we show you some examples
Sponsored posts on social media – Cost and reach
Finding groups with large followings on Facebook and Instagram and ask if you can place an advert in return for a discount for their readers